MUSLIM STUDENT’S DECISION IN BUYING HALAL PRODUCTS

نویسندگان

چکیده

This study aims to examine the influence of halal label, lifestyle, and brand image on Muslim student’s decision in buying skincare Kota Lhokseumawe. Besides that, this wants know dominant factors that decision. Primary data was collected using a structured questionnaire 120 respondents. has been tested for validity reliability. The sampling technique used is purposive approach. analysis method multiple linear regression with help SPSS Software. results indicate have positive dan significant effect student's decisions products However, factor lifestyle main determining element making buy finding implication development concept consumer behavior.

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ژورنال

عنوان ژورنال: International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration

سال: 2023

ISSN: ['2808-4713']

DOI: https://doi.org/10.54443/ijebas.v3i2.782